Foir’Fouille

LA FOIR'FOUILLE

DISCOUNT DISTRIBUTION

“ Qualium established a constructive and demanding dialogue with the management team, enabling a new development for the brand and to increase our operational efficiency. ”

Yvan RAPOPORT

 

Yvan RAPOPORT

Chief Executive Officer

 

Founded in 1975, La Foir'Fouille is the #2 in France in the distribution of decoration, party and home equipment at low prices. The brand operates a network of 242 stores mainly operated under franchise and based in France, with a few outlets abroad in Belgium and Luxembourg.

With an average surface area of 1,500 square meters, the stores offer 15,000 products covering four areas: decoration, utilities, home equipment and accessories, and leisure. Over the years, the group has posted steady growth, thanks to a dynamic strategy of store openings and growth in consolidated sales.

With a wide range of original, unusual and constantly evolving products for the entire home, leisure or events at low prices, La Foir'Fouille is a fun destination for the whole family.

242
         stores         _
620
€m brand revenue
25
     € average basket     _
210
          €m revenue          _

Boris PODEVIN

Partner in charge

Investment date: 2014

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