“ Qualium established a constructive and demanding dialogue with the management team, enabling a new development for the brand and to increase our operational efficiency. ”
Chief Executive Officer
Founded in 1975, La Foir'Fouille is the #2 in France in the distribution of decoration, party and home equipment at low prices. The brand operates a network of 242 stores mainly operated under franchise and based in France, with a few outlets abroad in Belgium and Luxembourg.
With an average surface area of 1,500 square meters, the stores offer 15,000 products covering four areas: decoration, utilities, home equipment and accessories, and leisure. Over the years, the group has posted steady growth, thanks to a dynamic strategy of store openings and growth in consolidated sales.
With a wide range of original, unusual and constantly evolving products for the entire home, leisure or events at low prices, La Foir'Fouille is a fun destination for the whole family.
€m brand revenue
€ average basket _210
€m revenue _
Partner in charge
Investment date: 2014